Reality Check: Authentication 101
Level: Grades 9 to 12
About the Author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 1 ½ to 2 hours, plus time for the assessment/evaluation activity
Level: Grades 9 to 12
About the Author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 1 ½ to 2 hours, plus time for the assessment/evaluation activity
Parents could be forgiven for thinking that our children are born media literate. They are mediatized, certainly, even before they are born: it’s a rare baby shower that doesn’t feature Elsa or Elmo in one form or another. As for digital literacy, kids take to devices like the proverbial ducks to water, quickly becoming expert at finding the videos and games they want.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
In this lesson, students begin by considering one of five scenarios that illustrate unhealthy relationship behaviours relating to digital media: pressuring others to share private content, cyberstalking, harassment and abuse of trust. Students then relate the scenarios to their own experience by brainstorming other examples of these behaviours and voting on which they feel are most relevant to their lives. The teacher then leads a guided discussion on the reasons why unhealthy behaviours may be more common when we communicate through digital media and ways in which they can be avoided or mitigated. Finally, students act out their own scenario in which they portray young people successfully dealing with one of the unhealthy relationship behaviours.
For parents of teens and tweens, the Internet can sometimes seem like nothing more than an ever-expanding list of websites to keep up on: Facebook, Twitter, Tumblr, Snapchat and so on, with new ones appearing every few months. While the safety risks associated with these mainstream sites are often exaggerated – and it’s more effective to build broader critical thinking skills than to focus on the particulars of kids’ latest favourite sites – there are some websites that present very real and specific risks and that parents are much less likely to know about. These are the so-called “rogue websites” that offer unapproved access to copyrighted content such as music, movies and video games.