Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
How can we help young people develop affective empathy? The best approach depends on how old they are. Children begin to understand empathy as toddlers, but at this stage they are so completely “in the moment” that the best approach is to watch out for situations where we can model and talk about empathy with them. When a child does something or witnesses something that makes somebody feel sad, quietly explain to them how and why it made them feel that way. (It can be valuable to do this with other emotions, such as fear and happiness, as well.)
In this lesson, students are introduced to the idea that “hot” emotional states such as anger or excitement can make it harder for them to control how they act. They also discuss the concept of empathy and look at the ways in which digital communication can make it harder to feel empathy for other people. Students then read scenarios that portray two sides of an online conflict and consider how to resolve them, using their discussion to build a list of tools for emotional management and conflict resolution online. Finally, students create a media product that explains and reminds them of one of those tools.
You may not realize it, but you have a lot of power when you’re online: you can cheer people up, make them laugh, and help to make your school, your town or even the whole world a better place. The flip side is that what you do can make things worse, too. That’s why you have to think about what you say and do online, and try your best to do the right thing.
Doing the right thing online mostly comes down to the three R’s of respect: respect people’s privacy, respect people’s feelings and respect people’s property.
As the Internet has become more and more central to our lives, our online and offline identities have become less and less separate. Where the Internet was once a place where nobody knew we were dogs and we lived Second Lives as customizable avatars, today we mostly surf the Web as ourselves.
YouTube is a window into a world of wonder. There is so much great material to be found there, whether it’s for education, entertainment, or inspiration. But there’s also a lot of inappropriate stuff in amongst the cat videos and Kid President. Question is, how do we, as parents, help our kids safely navigate YouTube?
The last few weeks have shed an unprecedented light on the use of digital media to spread and inspire hatred. Michael Zehaf-Bibeau, the perpetrator in the attacks on Canada’s National War Memorial and Parliament buildings, appears to have been motivated in part by exposure to online postings by a self-described member of the Islamic state[1], and the Federal government has already stated that it intends to create tools to remove online content that promotes the “proliferation of terrorism.”[2]
In this lesson students will identify and classify their own interactions with the Internet and will engage in a collaborative critical thinking activity that will have them examine the Internet from a variety of perspectives.
Level: Grades 4 to 6
About the Author: This lesson was written for MediaSmarts by Ethan Anderson
Duration: 1-2 hours
Students are introduced to Wikipedia, the user-edited online encyclopedia, and given an overview of its strengths and weaknesses as a research source.