Can Media Literacy Backfire?
If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?
What is Media Education?
Media education is the process through which individuals become media literate – able to critically understand the nature, techniques and impacts of media messages and productions. In the words of digital media literacy scholar Sonia Livingstone, “the more that the media mediate everything in society – work, education, information, civic participation, social relationships and more – the more vital it is that people are informed about and critically able to judge what’s useful or misleading, how they are regulated, when media can be trusted, and what commercial or political interests are at stake. In short, media literacy is needed not only to engage with the media but to engage with society through the media.”[1]
Digital Media Literacy Framework
Young Canadians need to be able to make good choices about privacy, ethics, safety and verifying information when they’re using digital media, and they need to be prepared to be active and engaged digital citizens. Based on our ground-breaking research on digital literacy education in Canada – and linked to existing curriculum outcomes for each province and territory – MediaSmarts’ model curriculum that provides a framework for integrating digital literacy in Canadian schools. The framework draws on our research to identify nine essential skill topics that students need to know and provides resources in each category and at every grade level.
Does Media Education Work?
The question of whether media education, or digital media literacy, “works” is a bit misplaced. There is no doubt that it works in the same sense that other areas of study “work,” in that students who’ve received media education know more about digital media literacy than those that haven’t – just as students who take history courses know more about history than those that don’t.