Building Your Online Brand
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?
I have teens, but up until recently they didn’t have social media accounts (although, I suppose Discord may count as one).
They hadn’t had much interest in the past, other than a few requests for Snapchat and Instagram that came and went almost as quickly as they were mentioned. But recently, my eldest asked again about Instagram and through conversations together it seemed like the logical time to get one.
We’re living in a strange and uncertain time. Already, as parents, we’re feeling our way to the right set of rules and guidelines for screens and social media. But now that we’re facing an extended time of quarantine and social distancing, the rules are bending and changing every day.
Studies have shown that communicating the scientific consensus on a topic can be a helpful strategy in the fight against misinformation. For example, a 2015 study found that “emphasizing the medical consensus about (childhood) vaccine safety is likely to be an effective pro-vaccine message.”
Written by Dr. Samantha McAleese
Here at MediaSmarts, we’ve just wrapped up another research project called Reporting Platforms: Young Canadians Evaluate Efforts to Counter Disinformation. This project created space for youth from across Canada to examine and assess reporting processes on popular social media apps (like Instagram, TikTok, Twitter, and YouTube). We wanted to learn more about how young people feel about current efforts to counter misinformation and disinformation and what solutions they might have to address this particular online harm. To do this, we facilitated three focus groups with 36 participants ages 16 to 29, talked to them about how often they see misinformation and disinformation online and what they do about it, and asked them to comment on whether they trust platforms to keep them safe and informed while scrolling and sharing.
It’s hard to think of a recent digital technology issue that’s captured the public imagination more than sexting. This may be because it combines elements of the classic moral panic with more modern “technopanic,” provoking worries not just about the morality of our children – and, in particular, young girls – but also about the possible effects of technology on how we grow, think and behave. As with most panics, of course, the issue is substantially more complicated and less sensational than we perceive it to be, and while it’s unlikely that our worries about sexting will ever seem in retrospect to be as absurd as our grandparents’ fears about crime comics, MediaSmarts’ new data shows that many of our beliefs and assumptions on the subject need closer examination.
For more than twenty-five years, Canadian teachers have been at the forefront of getting students online and preparing them to use the Internet in safe, wise and responsible ways. Thanks to the SchoolNet program in the 1990s, many young Canadians had their first experiences with networked technologies in their classrooms and school libraries. However, MediaSmarts' recent Young Canadians in a Wired World, Phase III study shows that even now, our so-called "digital natives" still need guidance from their teachers.
It’s looking more and more like social distancing could go on for several months. Our school board has announced that computer-based learning from home will be introduced shortly; other provinces have announced school closures running through to the end of the year and we expect ours to follow suit soon.