Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
I work from home, and I think that means my kids get more sick days than the average student. It’s pretty easy for them to convince me that they need a day of rest if they have a bit of a cough or a slight fever. I admit I’m probably too easily swayed and I do tend to cave in when they look up at me with big sad eyes from where they have swooned onto the couch.
In its early days, the internet was often spoken of as a free marketplace of ideas, where everyone’s views and thoughts could be shared and compete on an equal footing. Today it’s an essential tool for accessing information and services, but its value as a vehicle of civic engagement and debate has in many ways declined.
I am lucky enough to work from home and have a flexible work schedule, so my kids have always been stay-at-home kids in the summer. They have some daily chores and other special work to do over the summer, but in general they have a lot of free time on their hands.
My two oldest kids started grades 10 and 11 in September. As usual, they took their smartphones with them the first day.
When they arrived home, I asked them how their classes had went, and they said that every single class had talked about the Ontario government’s new policy about cell phones in school – that is, that cell phones are to be used only for educational purposes, or health or special needs, during class time.
MediaSmarts’ research has shown that kids with rules in the home about tech use are less likely to do things like post their contact information, visit gambling or pornography sites and talk to strangers online. Having a family agreement or set of rules for using devices is also a great way for parents and kids to work together on how to be safe, wise and responsible online.