Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
In this lesson, students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.
In this lesson students learn about the ways that propaganda techniques are used to promote hatred and intolerance online.
In this lesson students learn how digital media is used to promote or combat hatred and intolerance.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
That’s why it’s important to talk to kids about casual prejudice which is the use of words or phrases that are negative towards a particular group - and help them learn how to push back in situations where they’re not sure if the person meant to be hurtful.
Here are some tips on how to help your kids respond to casual prejudice online: