Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
This lesson introduces students to the ways in which packaging is designed to attract kids.
February 10th is Safer Internet Day, an event sponsored by Insafe to promote safe and responsible online behaviour. As the Internet becomes a more and more central part of our lives, we are coming to a better understanding of just what risks and opportunities it provides. We are learning, for instance, that youth are less likely to be victimized by adult strangers than by other youth, whether it is in the form of sexual solicitation or online harassment: a recent study by the Berkman Center for Internet and Society at Harvard University, prepared for the Multi-State Working Group on Social Networking of State Attorneys General of the United States, supports other recent research in finding that it is the particular behaviours that some youth consciously engage in that place them at risk -- and that not all youth are equally at risk.
It's a question that most parents of young daughters face: "Has she hit the 'princess phase' yet?" Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.