Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
Kids today are using screens more, earlier, and on a wider variety of devices than ever before, and more and more parents are seeking help in taking control of their children’s screen time.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on how media are made, how different media and genres tell stories and communicate meaning, and the affordances and defaults of different networked media.
Level: Grade K to 3
About the author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 10-15 minutes per activity
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
Overview
Level: Grade K to 3
About the Author: Matthew Johnson, Director of Education, MediaSmarts.
Duration: 10-15 minutes per activity
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.