Resources for Parents - Online Marketing
MediaSmarts has partnered with the Canadian Internet Registration Authority (CIRA) to develop the Online Commerce Cyber Security Consumer Tip Sheet – the fourth in a series of tip sheets on cyber security issues.
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
The Parenting the Digital Generation workshop looks at the various activities kids love to do online and offers tips and strategies for everything from Facebook privacy settings, online shopping, cyberbullying, to protecting your computer from viruses.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.