You've Gotta Have a Gimmick - Lesson
Level: Grades 5 to 7
To familiarize students with the marketing techniques used in television and magazine snack food ads.
- an awareness of the different techniques applied in selling snack foods
- a beginning awareness of the format and structure of advertisements
- an understanding of their own reactions, as consumers, to these ads
This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.