Lesson Plan

Who's on First? Alcohol Advertising and Sports - Lesson

Lesson Plan

Level(s): Grades 6 to 8

Author: MediaSmarts


In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events topromote their products and influence consumers. On Day One, students will complete the survey and tally the answers. In groups,they will calculate percentages for responses. On Day Two, students will analyze classroom trends and discuss responses in more detail.For homework, students will research the sports sponsorship portfolios of five beer companies. Day Three focuses on issues surrounding sponsorship of sporting events by alcohol companies.

Learning Outcomes

Students will demonstrate:

an appreciation of:

  • the ways in which sports enhances the lives of young people

an awareness of:

  • the positive attributes associated with sports and athletes
  • the ways in which advertisers use sporting events to influence consumer habits and attitudes
  • how advertisers create positive associations with a brand by linking it to sports
  • a beginning awareness of how alcohol companies use sponsorship of sporting events and athletes to promote products
  • their own attitudes towards alcohol advertising during sporting events
  • the negative consequences of drinking

additional skills

  • math skills in calculating and applying percentages

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.

Lesson Kit: