Level: Grades 6 to 8

Author: MediaSmarts

Overview

In this lesson, students look at the ways in which consumer frenzy develops around a particular product. They begin by brainstorming the characteristics that make a toy a “must-have” possession; and discuss and reflect on the “Tickle Me Elmo” phenomenon as an example of this sort of marketing occurrence. Older students discuss the ethical issues associated with consumerism, and how they respond to “gotta have it” pressures from peers and the media.

Learning Outcomes

Students will demonstrate:

• an understanding of the ways in which marketers use hype to sell products
• an awareness of how consumers respond to marketing hype
• awareness of the elements that make a product desirable

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.