The Broadcast Project - Lesson
Level: Grades K to 8
Author: By Jill Gollick, author of Government in Action (Gage 1990), Junior Thinklab (SRA), and children’s television script writer. Reprinted with permission from TEACH magazine, Quadrant Educational Media Services, Toronto, Ontario. October, 1993.
Imagine deciding what goes on television and radio. How would you choose to fill the airwaves? How would you balance the wishes of the audience, the needs of your advertisers and your own personal tastes? In this lesson, students can explore these and other questions as the activities which follow give them the opportunity to program a block of television or radio time.
Students will demonstrate:
- awareness of the role of broadcasting in their lives
- understanding of how they consume broadcast material
- awareness of trends in consumption of broadcast materials
- understanding of the business of television and radio
- awareness how program time is spent
- awareness how advertising targets specific audiences
- beginning critical analysis of the programs they watch
- understanding of the role played by audience in program planning
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.