Like it or not, if you use the Internet you have an online identity. Some people call this your “brand.” What’s a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it’s like, who buys it, and so on.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
In this lesson students learn how digital media is used to promote or combat hatred and intolerance.
While the training workshops focus on the five key concepts of digital literacy, this implementation guide looks at the specific skill areas that MediaSmarts has identified as being essential for students to learn by the end of their secondary education: ethics and empathy, privacy and security, community engagement, digital health, consumer awareness, finding and verifying and making and remixing. The guide also addresses common challenges to integrating digital literacy into the classroom, such as limitations on available technology and classroom management concerns, and includes links to relevant MediaSmarts’ and other resources, and apps and tools for creating digital media in your classroom.
Lessons on Cyberbullying for Grades 5-12
The Internet has created a whole new world of social communications for young people who are using e-mail, social networking Web sites, instant messaging, chat rooms and text messaging to stay in touch with friends and make new ones.