In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
This interactive module for Grades 7 and 8 is designed to increase students’ ability to recognize bias, prejudice and hate propaganda on the Internet and in other media.
Are you Web aware? A checklist for parents. Are you involved in your kids’ online activities? Do you know what they are doing and who they are talking to when they are on the Internet?