Outcome Chart - Ontario - English 9 Academic

This outcome chart contains media-related learning outcomes from the Ontario, Curriculum for English, Grade 9, with links to supporting resources on the MediaSmarts site.

Understanding Media Texts

By the end of Grade 9, students will:

  • explain how both simple and complex media texts are created to suit particular purposes and audiences
  • interpret simple and complex media texts, identifying and explaining the overt and implied messages they convey
  • evaluate how effectively information, ideas, issues, and opinions are communicated in both simple and complex media texts and decide whether the texts achieve their intended purpose
  • identify and explain different audience responses to selected media texts identify the perspectives and/or biases evident in both simple and complex media texts and comment on any questions they may raise about beliefs, values, and identity
  • explain how several different production, marketing, and distribution factors influence the media industry

Lessons that meet the Grade 9 expectations


Marketing Tactics

Talking Back

Alternative Ads

Parody Ads

Gender Roles in Advertising

Selling Obesity

Sports Personalities in Magazine Advertising

The Price of Happiness: On Advertising, Image, and Self Esteem

Gotta Have It! Designer & Brand Names

Truth or Money

Kellogg Special K Ads


Alcohol Myths

Alcohol on the Web

Gender Messages in Alcohol Advertising

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns


ICYouSee: A Lesson in Critical Thinking

Deconstructing Web Pages  

Thinking About Hate


Adjusting the Focus

Defining Pop Culture

Individuality vs. Conformity

Looking Through the Lenses

Whose Lenses? How Mass Media Portray Global Development

The Function of Music

Comparing Crime Dramas

Crime in the News

Violence and Video Games


Violence on Film 


The Function of Music

Popular Music and Music Videos

News Journalism Across the Media:

Definitions and Comments about the News

The Newspaper Front Page

Radio News

Television News

Summative Activities

How to Analyze the News

Crime in the News

You Be the Editor

Bias in the News

Writing a Newspaper Article

You Be the Editor

Scripting a Crime Drama

True Story



What Students Need to Know about Freedom of Information and Protection of Privacy

Online Marketing to Kids: Protecting Your Privacy

Who Knows? Your Privacy in the Information Age

The Privacy Dilemma


Exposing Gender Stereotypes

Learning Gender Stereotypes

The Impact of Gender Stereotypes

Images of Learning: Secondary

Viewing a Crime Drama

The Girl in the Mirror


Camera Shots

Cinema Cops

Crime Perceptions Quiz

Viewing a Crime Drama

Scripting a Crime Drama

Comparing Crime Dramas

Video Production of a Newscast


Thinking Like a Tobacco Company: Grades 7–9

Freedom to Smoke

Gender and Tobacco

Tobacco Labels

Video Games

Video Games

Violence and Video Games

Educational Games

Click if You Agree

Student Tutorial (Licensed Resource)

MyWorld: A digital literacy tutorial for secondary students

Understanding Media Forms, Conventions, and Techniques

By the end of Grade 9, students will:

  • identify some general characteristics of several different media forms and explain how they shape content and create meaning
  • identify several different conventions and/or techniques used in familiar media forms and explain how they convey meaning and influence their audience

Creating Media Texts

By the end of Grade 9, students will:

  • describe the topic, purpose, and audience for media texts they plan to create
  • select a media form to suit the topic, purpose, and audience for a media text they plan to create and explain why it is an appropriate choice
  • identify several different conventions and/or techniques appropriate to a media form they plan to use, and explain how these will help them communicate meaning
  • produce media texts for several different purposes and audiences, using appropriate forms, conventions, and techniques

Reflecting on Media Literacy Skills and Strategies

By the end of Grade 9, students will:

  • describe several different strategies they used in interpreting and creating media texts, explain which ones they found most helpful, and identify several specific steps they can take to improve as media interpreters and producers
  • explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts