Quebec Competencies Chart - Media literacy key concepts Lesson 4: Media have commercial implications
Author: MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts.
Level: Grade 5-8
Lesson Length: 45-90 minutes
Lesson Link: http://mediasmarts.ca/lessonplan/media-literacy-key-concepts-lesson-4-media-have-commercial-implications
Description: In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications. They then watch an ad for jeans which conceals its commercial nature, and discuss its purpose before and after being aware of its purpose. In an optional final task, students analyze an educational kids’ website created by the US National Dairy Council and identify the ways in which its different elements educate, entertain, persuade and advertise to youth.
Cross-curricular Competencies |
Broad Areas of Learning |
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This lesson satisfies the following Competencies from the Quebec Education Program:
English Language Arts
To Read and Listen to Literary, Popular and Information-Based Texts
- To use a response process when reading and listening to literary, popular, and information-based texts
- To construct her/his own view of the world through reading and listening to literary, popular and information-based texts
- To construct a profile of self as reader
- To self-evaluate her/his reading development
- To construct meaning by applying appropriate reading strategies
To Write Self-expressive, Narrative and Information-based Texts
- To integrate her/his knowledge of texts into own writing
- To self-evaluate her/his writing development
- To follow a process when writing
- To construct profile of self as writer
- To use writing as a system for communicating and constructing meaning
To Represent Her/His Literacy in Different Media
- To apply appropriate strategies for constructing meaning
- To self-evaluate her/his development as a viewer and producer of media texts
- To follow a process to respond to media texts
- To construct her/his own view of the world through the media
- To follow a production process in order to communicate for specific purposes to a specified audience
To Use Language to Communicate and Learn
- To use language (talk) to communicate information, experiences and point of view
- To self-evaluate her/his language development
- To use language (talk) for learning and thinking
- To apply her/his knowledge of linguistic structures and features
- To interact in collaborative group activities in a variety of roles