COM2015: Media Impact |
|
|
1. analyze various media messages, e.g., radio, television, photography, Web or print, and describe the impact of the various messages from a personal, community and national perspective 1.1 describe the various roles of media; e.g., advertising, role modelling, stereotyping, cultural representation, propaganda, consumerism 1.2 identify a current issue of media interest and describe its impact from a personal, community or national perspective 1.3 identify and describe the media format(s) used to present selected commercially produced messages and the impact of the media on the effectiveness of message delivery 1.4 develop and apply criteria to compare the anticipated effectiveness of media selected for delivering the message to the actual effectiveness of the result (audience reaction) |
MediaSmarts Resources Lessons Beyond Media Messages: Media Portrayal of Global Development Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Gender Messages in Alcohol Advertising Marketing to Teens: Alternate Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Movie Heroes and the Heroic Journey News Journalism Across the Media: Summative Activities News Journalism: Definitions and Comments about the News Online Marketing to Kids: Strategies and Techniques Online Propaganda and the Proliferation of Hate Perceptions of Youth and Crime Popular Music and Music Videos Shaking the Movers: Youth Rights and Media Sports Personalities in Magazine Advertising The Impact of Gender Stereotypes The Pornography Debate: Controversy in Advertising Thinking Like a Tobacco Company Video Production of a Newscast |
|
2. design and produce a simple message, and communicate it through a specified media; e.g., print, audio, video, animation or combination 2.1 develop a plan for producing a message in specified media or multimedia; e.g., consider target audience, intent of message, type of media 2.2 use appropriate planning procedures for selected media; e.g., storyboard, script, outline, shot list, thumbnails, composites 2.3 produce a specified media message from a personal, community or national perspective in one or more media formats; e.g., commercial or advertising layout, news item or interview (audio, video, print or combination), public service announcement, billboard design |
MediaSmarts Resources Lessons Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Making Media for Democratic Citizenship Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Marketing Tactics Movie Heroes and the Heroic Journey News Journalism Across the Media: Summative Activities Online Marketing to Kids: Strategies and Techniques Promoting Ethical Behaviour Online: Our Values and Ethics Thinking Like a Tobacco Company |
|
3. identify copyright restrictions and permissions and put them into practice |
MediaSmarts Resources Lessons |
|
4. present a selection of work completed in this course to an audience 4.1 discuss work regarding: 4.1.1 how the elements and principles of design help facilitate good composition in his or her work 4.1.2 the technical and creative aspects of the work; e.g., quality, uniqueness 4.1.3 areas of concern/difficulty (if applicable) 4.1.4 meeting school and community standards; e.g., appropriate language 4.1.5 the use of tools and equipment 4.2 participate in peer/teacher assessment 4.3 add the selected work to a portfolio |
|
|
6. demonstrate basic competencies 6.1 demonstrate fundamental skills to: 6.1.1 communicate 6.1.2 manage information 6.1.3 use numbers 6.1.4 think and solve problems 6.2 demonstrate personal management skills to: 6.2.1 demonstrate positive attitudes and behaviours 6.2.2 be responsible 6.2.3 be adaptable 6.2.4 learn continuously 6.2.5 work safely 6.3 demonstrate teamwork skills to: 6.3.1 work with others 6.3.2 participate in projects and tasks |
MediaSmarts Resources Lessons Promoting Ethical Behaviour Online: Our Values and Ethics What Students Need to Know about Freedom of Information and Protection of Privacy |
|
7. identify possible life roles related to the skills and content of this cluster 7.1 recognize and then analyze the opportunities and barriers in the immediate environment 7.2 identify potential resources to minimize barriers and maximize opportunities |
MediaSmarts Resources Lessons News Journalism Across the Media: Summative Activities News Journalism: Definitions and Comments about the News Shaking the Movers: Youth Rights and Media |
Sign up
Stay informed with daily news and updates!
Learn moreHow to Support Us
Interested in supporting MediaSmarts? Find out how you can get involved.
Charitable Registration No. 89018 1092 RR0001
Follow Us
Stay connected with Social Media
