COM1015: Media

1. identify and describe current media

1.1 identify and describe current and new media; e.g., technology, materials

1.2 identify and describe key characteristics of each type of media (e.g., photography, print, audio or video production), given various samples

1.3 identify the message from various types of media

MediaSmarts Resources

Lessons

Advertising and Male Violence

Alcohol Myths

Alcohol on the Web

Beyond Media Messages: Media Portrayal of Global Development

Bias

Bias and Crime in Media

Broadcasting Codes

Camera Shots

Celebrities and World Issues

Challenging Hate Online

Cinema Cops

Comparing Crime Dramas

Crime in the News

Crime Perceptions Quiz

Deconstructing Web Pages

Diversity and Media Ownership

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Exposing Gender Stereotypes

First Person

Forensic Science Crime Dramas

Free Speech and the Internet

Gambling in the Media

Gender and Tobacco

Gender Messages in Alcohol Advertising

Hate 2.0

Hate 2.0

Hate or Debate

Hoax? Scholarly Research? Personal Opinion? You Decide!

How to Analyze the News

Hype!

Images of Learning

Individuality vs. Conformity

Kellogg Special K Ads

Learning Gender Stereotypes

Magazine Production

Making Media for Democratic Citizenship

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Miscast and Seldom Seen

Movie Heroes and the Heroic Journey

News Journalism Across the Media: Summative Activities

News Journalism: Definitions and Comments about the News

News Journalism: Radio News

Online Marketing to Kids: Strategies and Techniques

Online Propaganda and the Proliferation of Hate

Perceptions of Youth and Crime

Political Cartoons

Popular Music and Music Videos

Scapegoating and Othering

Scripting a Crime Drama

Selling Obesity

Selling Tobacco

Sex in Advertising

Shaking the Movers: Youth Rights and Media

Sports Personalities in Magazine Advertising

Television Broadcast Ratings

Television Broadcast Ratings

Television News

The Blockbuster Movie

The Citizen Reporter

The Front Page

The Girl in the Mirror

The Impact of Gender Stereotypes

The Pornography Debate: Controversy in Advertising

The Price of Happiness

Thinking about Hate

Thinking Like a Citizen

Thinking Like a Tobacco Company

Tobacco Labels

Truth or Money

Video Games

Video Production of a Newscast

Viewing a Crime Drama

Violence on Film: The Ratings Game

Violence on Television

Watching the Elections

Who’s Telling My Story?

Writing a Newspaper Article

You Be the Editor

2. explore the impact media has on society, considering:

• technology; e.g., smartphones, Internet
• economics; e.g., consumerism, spending habits
• community; e.g., lifestyle, environment
• politics; e.g., grassroots movement

MediaSmarts Resources

Lessons

Advertising and Male Violence

Alcohol Myths

Alcohol on the Web

Beyond Media Messages: Media Portrayal of Global Development

Bias

Bias and Crime in Media

Bias in News Sources

Broadcasting Codes

Buy Nothing Day

Celebrities and World Issues

Challenging Hate Online

Cinema Cops

Crime in the News

Crime Perceptions Quiz

Cyberbullying and the Law

Diversity and Media Ownership

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Exposing Gender Stereotypes

Finding and Authenticating Online Information on Global Development Issues

First Person

Forensic Science Crime Dramas

Free Speech and the Internet

Gambling in the Media

Gender and Tobacco

Gender Messages in Alcohol Advertising

Hate 2.0

Hate or Debate

How to Analyze the News

Hype!

Images of Learning

Individuality vs. Conformity

Kellogg Special K Ads

Learning Gender Stereotypes

Magazine Production

Making Media for Democratic Citizenship

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Miscast and Seldom Seen

News Journalism: Definitions and Comments about the News

Online Gambling and Youth

Online Marketing to Kids: Strategies and Techniques

Online Propaganda and the Proliferation of Hate

Perceptions of Youth and Crime

Political Cartoons

Popular Music and Music Videos

Scapegoating and Othering

Selling Obesity

Selling Tobacco

Sex in Advertising

Shaking the Movers: Youth Rights and Media

Sports Personalities in Magazine Advertising

Suffragettes and Iron Ladies

Taming the Wild Wiki

Television Broadcast Ratings

Television News

The Blockbuster Movie

The Citizen Reporter

The Front Page

The Girl in the Mirror

The Impact of Gender Stereotypes

The Pornography Debate: Controversy in Advertising

The Price of Happiness

The Privacy Dilemma: Lesson Plan for Senior Classrooms

Thinking about Hate

Thinking Like a Citizen

Thinking Like a Tobacco Company

Tobacco Labels

Truth or Money

Video Games

Viewing a Crime Drama

Violence on Film: The Ratings Game

Violence on Television

Watching the Elections

What Students Need to Know about Freedom of Information and Protection of Privacy

Who Knows? Your Privacy in the Information Age

Who’s Telling My Story?

You Be the Editor

3. analyze various types of media used to communicate ideas and information

3.1 critique sample projects (e.g., professional, student) regarding:

3.1.1 intent

3.1.2 project planning and execution; e.g., storyboard, script, audio, visual

3.1.3 appropriateness of layout

3.1.4 clarity of message

3.1.5 techniques used

3.2 capture and display images and/or sound with available technology

MediaSmarts Resources

Lessons

Advertising and Male Violence

Alcohol on the Web

Beyond Media Messages: Media Portrayal of Global Development

Camera Shots

Cinema Cops

Comparing Crime Dramas

Deconstructing Web Pages

Gender and Tobacco

Gender Messages in Alcohol Advertising

How to Analyze the News

Kellogg Special K Ads

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Gotta Have It! Designer & Brand Names

News Journalism Across the Media: Summative Activities

Online Propaganda and the Proliferation of Hate

Political Cartoons

Popular Music and Music Videos

Scapegoating and Othering

Scripting a Crime Drama

Selling Obesity

Selling Tobacco

Sex in Advertising

Sports Personalities in Magazine Advertising

The Pornography Debate: Controversy in Advertising

Thinking about Hate

Video Games

Viewing a Crime Drama

Watching the Elections

4. identify copyright restrictions and permissions and put them into practice

MediaSmarts Resources

Lessons

Up, Up and Away? (TM)

Interactive Resources

MyWorld (licensed resource)

5. prepare and deliver a presentation using media of choice

5.1 create a design with a message and display the message, ensuring that the:

5.1.1 layout is suitable

5.1.2 image or audio is appropriate

5.1.3 message is clear

5.2 critique and evaluate own work and the work of others based on appropriateness and effectiveness of assignment(s) with respect to:

5.2.1 how well the assignment met the objectives

5.2.2 how the elements and principles of design help facilitate good composition in his or her work (if applicable)

5.2.3 the technical and creative aspects of the work; e.g., quality, uniqueness

5.2.4 areas of concern/difficulty (if applicable)

5.2.5 meeting school and community standards; e.g., appropriate language

5.2.6 the use of tools and equipment

5.3 add the selected work to a portfolio

MediaSmarts Resources

Lessons

Alcohol Myths

Bias and Crime in Media

Buy Nothing Day

Celebrities and World Issues

Challenging Hate Online

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

First Person

Forensic Science Crime Dramas

Hype!

Images of Learning

Magazine Production

Making Media for Democratic Citizenship

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Marketing Tactics

Movie Heroes and the Heroic Journey

News Journalism Across the Media: Summative Activities

Online Marketing to Kids: Strategies and Techniques

Scripting a Crime Drama

The Blockbuster Movie

The Price of Happiness

The Privacy Dilemma: Lesson Plan for Senior Classrooms

Thinking Like a Citizen

Tobacco Labels

Video Production of a Newscast

Watching the Elections

Writing a Newspaper Article

7. demonstrate basic competencies

7.1 demonstrate fundamental skills to:

7.1.1 communicate

7.1.2 manage information

7.1.3 use numbers

7.1.4 think and solve problems

7.2 demonstrate personal management skills to:

7.2.1 demonstrate positive attitudes and behaviours

7.2.2 be responsible

7.2.3 be adaptable

7.2.4 learn continuously

7.2.5 work safely

7.3 demonstrate teamwork skills to:

7.3.1 work with others

7.3.2 participate in projects and tasks

MediaSmarts Resources

Lessons

Deconstructing Web Pages

Finding and Authenticating Online Information on Global Development Issues

Hate 2.0

Hate or Debate

I heard it ‹round the Internet: Sexual health education and authenticating online information

ICYouSee: A Lesson in Critical Thinking

Taming the Wild Wiki

Who Knows? Your Privacy in the Information Age

8. make personal connections to the cluster content and processes to inform possible pathway choices

8.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences

8.2 create a connection between a personal inventory and occupational choices

MediaSmarts Resources

Lessons

Promoting Ethical Behaviour Online: Our Values and Ethics

Exposing Gender Stereotypes

What Students Need to Know about Freedom of Information and Protection of Privacy