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Level: Grades 5 and 6
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.
To enable students to:
What colour is an Airbender? If this question is not at the top of your mind, it's because you haven't been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film's casting casts a valuable light on many of Hollywood's decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.
An example of this is the TV series Friends, one of the most successful series of the 1990s and still frequently run in syndication. Researchers found that watching a ten-minute segment of the show had a negative effect on how satisfied young women were with their appearance.  Since the segment shown did not have any content directly related to weight or body image, it seems likely that viewing similar shows would have a similar effect.
Level: Grades 9 to 12
Author: This lesson is based on a series of activities created by Wayne McNanney in Mediacy, Vol. 20, No. 3, Fall 1998, and from TVOntario's Behind The Scenes, Resource Guide For Television Literacy. 1990. Used with permission.
Level(s): Grades 7 to 12
Author: This lesson has been adapted, with permission, from Dr. Cecil Greek's Graduate Seminar in Criminal Justice "Crime and the Media" (2001), at Florida State University.
These effects are often tied to specific events and images, such as drownings and house fires, which may result in children being unwilling to partake in related activities like water sports or building camp fires.