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Level(s): Grades 4 to 6
The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases.
Level(s): Grades 7 to 9
Author: This lesson is based on Dr. Jean Kilbourne's article "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe". Production of this lesson has been made possible through a financial contribution from Health Canada.
Level(s): K - 3
Author: Used with permission from Responding To Media Violence: Starting Point for Classroom Practice K-6, by the Metropolitan Toronto School Board.
In ancient times the Olympics were a time when all nations – all Greek nations, anyway – would put away their differences and compete in almost every human activity, from poetry to the ferocious, no-holds barred combat sport called pankration. Being the very best that humans could be was seen as the best way to honour the gods of Olympus.
A study conducted by the Amateur Athletic Foundation of Los Angeles reports that 98 per cent of American boys between the ages of 8 and 17 consume sports media.  Since professional sports are virtually dominated by men—from the athletes and coaches to the commentators and reporters—sports media have the potential to transmit powerful ideas about manliness and masculinity.
Level(s): Grades 7 - 9
Author: This unit was created by educator Arlene Petkau as part of a Media Education course taught by John Pungente at the Faculty of Education, University of Manitoba, 1992.
This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It's unlikely, though, that there will be any charming underdogs in this year's Olympiad, as the games become more and more the province of professionals.