MediaSmarts Tags - Online Marketing

Tips for Dealing with Online Marketing

To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids. In particular, adults should teach kids to:

Level: Grades 6 to 9

Author: MediaSmarts

Overview

Level: Grades 6 to 9

Overview

This interactive tutorial teaches students the critical thinking skills they need to apply to their online experiences, including online safety, authenticating online information, recognizing online marketing ploys, protecting their privacy, managing online relationships and dealing with cyberbullying.

Level: Grades 7 to 8

Author: Matthew Johnson, Director of Education, MediaSmarts

This lesson was made possible with financial support from the Office of the Privacy Commissioner of Canada.

Overview

In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf. 

The purpose of the game is to teach kids how to spot online marketing strategies, protect their personal information and avoid online predators.

However, as kids register with websites to play games, win prizes, engage in chat or join clubs, they may also be compromising their privacy. Here are some of the ways: