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Level(s): Grades 4 to 6
The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases.
Level: Grades 5 and 6
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.
To enable students to:
Level(s): Grades 11 - 12
To make students aware of the ways in which male violence is used and promoted in advertising.
Students will demonstrate:
CBS News reported that, in 2007, companies spent almost $17 billion marketing to children.  In 2011, meanwhile, EPM Communications found that the 13- to 19-year-old cohort of American teens possessed approximately $200 billion of buying power, making them a significant market for advertisers and corporations. 
Level(s): Grades 7 to 9
Author: This lesson is based on Dr. Jean Kilbourne's article "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe". Production of this lesson has been made possible through a financial contribution from Health Canada.
Level(s): Grades 9 to 10
Production of this lesson has been made possible through a financial contribution from Health Canada.
Surely you've heard of Inspector Spacetime, the cult British TV series that's run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that's created blogs, videos and music devoted to it. Oh, and one more thing -- it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.
In addition to the content, images of women's – and, increasingly, men’s – bodies in magazines also send messages. There has been a progression towards thinner and thinner models in ads and magazines: twenty years ago, the average model weighed 8 per cent less than the average woman – but today’s models weigh 23 per cent less.