MediaSmarts Tags - Marketing & Consumerism

Level(s): Grades 4 to 6

Author: MediaSmarts

Overview

The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases.

Level: Grades 5 and 6

Overview

This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.

Learning Objectives

To enable students to:

Level(s): Grades 11 - 12

Author: MediaSmarts

Overview

To make students aware of the ways in which male violence is used and promoted in advertising.

Learning Outcomes

Students will demonstrate:

CBS News reported that, in 2007, companies spent almost $17 billion marketing to children. [1] In 2011, meanwhile, EPM Communications found that the 13- to 19-year-old cohort of American teens possessed approximately $200 billion of buying power, making them a significant market for advertisers and corporations. [2]

The challenge of the future may be finding public and private spaces that are free of advertising.

Level(s): Grades 7 to 9

Author: This lesson is based on Dr. Jean Kilbourne's article "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe". Production of this lesson has been made possible through a financial contribution from Health Canada.

Overview

Level(s): Grades 9 to 10

Author: MediaSmarts

Production of this lesson has been made possible through a financial contribution from Health Canada.

Overview

Surely you've heard of Inspector Spacetime, the cult British TV series that's run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that's created blogs, videos and music devoted to it. Oh, and one more thing -- it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.