It goes without saying that eight years is a long time on the Internet. Between 2005, when MediaSmarts published Phase II of our Young Canadians in a Wired World research, and 2013, when we conducted the national student survey for Phase III, the Internet changed almost beyond recognition: online video, once slow and buggy, became one of the most popular activities on the Web, while social networking became nearly universal among both youth and adults. Young people’s online experiences have changed as well, so we surveyed 5,436 Canadian students in grades 4 through 11, in classrooms in every province and territory, to find out how.

We generally think of our kids’ online and offline lives as being two separate things. In reality, they constantly overlap, flowing back and forth face-to-face in the schoolyard and through texts and social networks at home. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline.

Getting the Goods Ethically

One of the most common ethical decisions kids face online relates to how they access and use content like music, games and videos. We can help kids make better choices by teaching them about the issue: in one study, one-quarter of young people said that they would stop accessing content illegally if it was more clear what was legal and what wasn’t.

Promoting Ethical Online Behaviours with Your Kids

Most kids live as much of their lives online as they do offline. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline. These tips lay out ways you can help your children develop a moral compass to guide them through those choices.

Teaching Your Children Safe Surfing Habits

Kids love going online for learning, socializing and having fun, but there are many things in cyberspace that they may not be ready for. The following tips will help keep your kids from running into trouble online.

Stay on the Path Lesson Three: Treasure Maps

This four-lesson unit on search skills and critical thinking teaches students how to target and specify their online searches to avoid unwanted results, how to judge whether a link, search result or website is legitimate or phony, and how to find legitimate sources online for media works such as music, videos and movies. In this lesson, students apply what they have learned in the first two lessons to find and verify information online.

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Building Your Brand: Establishing a Positive Presence Online

Like it or not, if you use the Internet you have an online identity. Some people call this your “brand.” What’s a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it’s like, who buys it, and so on.

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