Sixty-two per cent of Canadian gamers are male: and in a market targeted primarily at males, games that appeal to girls can be hard to find. Generally girls aren’t interested in the violent “first person shooter” games favoured by boys, and many of the girl-specific games promote stereotypical interests such as cooking and babysitting. (Industry representatives claim these topics are chosen based on their surveys of what female games want.)
In the 19th century, Métis leader Louis Riel predicted: “My people will sleep for one hundred years. When they awaken, it will be the artists who give them back their spirit.” Most Aboriginal groups in Canada have relied on the oral tradition to convey an idea, message or value.
Media education can help young people put current images and messages about Aboriginal people into perspective by helping them understand how the media work, why stereotyping exists, how decisions are made and why “it matters who makes it.” Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind and asking the right questions.
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.
I have a post coming soon about New Year’s resolutions, but first I wanted to write a little about one of our own. This year, I’ve resolved to watch more films. (Yes, more!) It might sound a little strange at a time when many of us are struggling to convince our own children to put down their devices and consume less screen time, but there it is.
Yesterday’s post was about our resolution to watch more films this year. This post is a bit about the sources of those films and the issue of illegal downloads.