Level: Grades 9-12
Duration: 1 hour, plus time for assessment/evaluation activity
About the Author: Grace Foran, The eQuality Project and Matthew Johnson, Director of Education, MediaSmarts
This lesson plan is a joint project of MediaSmarts and The eQuality Project, a project funded by the Social Sciences and Humanities Research Council of Canada.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.