People who make their living producing images, such as photographers, stylists, publicists, directors and pop idols, learn how to use those signs to convey the impression they want to make. Although teen girls who are trying to send a signal to their circle of friends and pop music producers who are trying to send a signal to an audience of millions are working on different scales, the principle is very much the same. Depending on your audience, you need to tailor the signals you send out very carefully. Even your age can have a certain amount of wiggle room when dressed in the right signs.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. A new MNet resource, Watching the Elections (a lesson for Grade 8 to 12 Social Studies classes), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
Three well-known companies – Xerox, Starbucks, and the Gap – have recently made changes to their most public face, their logos. Each change has met with varying degrees of success, giving media educators an opportunity to look at just what makes a successful logo work.
This is the first in a series of blogs looking at the history and future of Web 2.0. From Facebook pages to viral Barack Obama speeches, the latest boom to hit the media is the rise of user-created content. Services such as Facebook and YouTube have created a new business model: rather than selling content to consumers, as media companies traditionally have done.
A recent issue of Entertainment Weekly was devoted to a list of so-called “new classics,” a top one-hundred list of the best movies, books, TV shows, and so on, published since 1983. The lists themselves are liable to provoke discussion (Die Hard is #9, ahead of Goodfellas, Schindler’s List and Unforgiven?) but perhaps a more interesting question is whether, in the Media Age, the very idea of a “classic” still means anything.
It’s a persistent phenomenon: the faster we move into the future, the more we find it embedded with the bones of the past. Why else, for instance, would we still talk about “dialling” a phone, and later about “hanging it up”? Few people remember the early TV remote controls that worked by sending high-frequency sounds, but we still call remotes “clickers.” We still say “stay tuned,” “CC” (carbon copy) e-mails, “rewind” DVDs, and “post” online messages. Even new media darling YouTube contains an old-media artefact of this kind: the name is obviously meant to make us think of television, the “boob tube,” but few TVs have tubes in them anymore.
On Saturday, September 26, 2009, the US network Nickelodeon did something unusual: it switched itself off. This was in observance of the “Worldwide Day of Play,” an event Nickelodeon inaugurated in 2004. The network – along with its sister channels Noggin, the N, and Nicktoons, and their associated Web sites – went dark for three hours to encourage its young viewers to “ride a bike, do a dance, kick a ball, skate a board, jump a rope, swing a swing, climb a wall, run a race, do ANYTHING that gets you up and playing!”
Surely you’ve heard of Inspector Spacetime, the cult British TV series that’s run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that’s created blogs, videos and music devoted to it. Oh, and one more thing – it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.
Last year in this space we wrote about how summer movies serve as advertisements for various kinds of merchandising. The success of 2007’s Transformers and its sequel this summer point to a different but similar trend: making movies that are actually about the toys companies sell.
It’s a question that most parents of young daughters face: “Has she hit the ‘princess phase’ yet?” Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.