Media speaks volumes about what is important in a society. George Gerbner of Temple University discusses how portrayals in media can affect how children see themselves and others: he argues that if you are over-represented, you see yourself as having many opportunities and choices while if you’re under-represented, you see yourself as having the opposite.
Much in the same way that visible minorities are under- or misrepresented in news media, visible minorities are not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. In Canada, these inaccurate representations are often the result of economic factors that affect which forms of media are broadcast and the types of portrayals they include. Although positive change is occurring, it is important that Canadian media content more accurately and fairly reflect the reality of Canadian multiculturalism.
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.
This section introduces important concepts that impact our ethical behaviour such as ethical development, empathy and laws, rules and personal morality. Then we explore how these ethical concepts affect the ways that young people behave online as well as the opportunities they represent for developing digital literacy skills.
Despite all of the concerns about what youth are doing with digital media, MediaSmarts’ study Young Canadians in a Wired World (YCWW) has found that not only are most kids not getting in trouble online, they’re often being actively kind and thoughtful towards people they know.
This guide offers adults teachers, parents, coaches, community leaders and youth mentors engaging activities to support the online TELUS WISE footprint challenge. The guide also includes extension activities for the comic strips in the activity book.