In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
This lesson introduces students to the ways in which commercial Web sites collect personal information from kids and to the issues surrounding children and privacy on the Internet.
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
This lesson examines the movie The Hunger Games: Catching Fire, some of its promotions, and social justice activists’ responses.
In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
In this lesson, students explore the relationship between the marketing techniques used by tobacco companies and the true physical and social effects of smoking.