This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
To familiarize students with the marketing techniques used in television and magazine snack food ads.
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
This lesson lets students take a good look at our society’s pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being “overweight”.
This lesson encourages students to analyze the forensic science crime drama as a television show genre.
In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
In this lesson, students become sensitized to the ways in which the use of language in the media can imply inequality between men and women.
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.