It’s been a rough couple of months for a brat. Or rather for Bratz – the giant-headed, almond-eyed, scantily dressed dolls that have been giving Barbie a scare for the last few years. One of the toy success stories of the last decade, the Bratz juggernaut now shows signs of slowing down: first, a $100 million judgment against the dolls’ manufacturer, MGA Entertainment, which ruled that the original designer first drew them while still under contract at Mattel; then a successful campaign by parents to keep Bratz books out of the Scholastic catalogue, which places books in thousands of schools across North America; and, most painfully, reports that stores have cut shelf space for Bratz by as much as 50 per cent.
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities.  A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. 
Sports media also contribute to the construction of masculinity in contemporary society.
In its study of masculinity and sports media, the research group Children Now found that most commercials directed to male viewers tend to air during sports programming. Women rarely appear in these commercials, and when they do, they’re generally portrayed in stereotypical ways.
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.
No one would deny that the mass media is big business. According to the American Motion Picture Association, Hollywood films alone pulled in $10 billion in 2011, and that doesn’t include the renting and selling of DVDs.  However, media executives argue that the economics of the industry make it impossible to avoid stereotypes of women.
Anti-Semitism is experiencing a modern revival in popular media, not only in Canada but worldwide. While Canada, with the fourth largest Jewish population in the world, is not among the nations where anti-Semitism has increased most dramatically, Prime Minister Stephen Harper has nonetheless acknowledged violence against Jewish people as a significant problem in this country . Awareness of media stereotypes and misrepresentations faced by the Jewish community is fundamental in countering this anti-Semitist resurgence with tolerance and acceptance.
Media coverage of Islam-related issues has changed dramatically since the beginning of the new millennium, both in quantity and quality. The events of September 11, 2001, thrust Islam into the global media forefront: not only did coverage of Islam drastically increase, particularly in news and entertainment media, but the way in which Islam was framed by the media changed as well.
Generations of North American children have grown up watching “cowboys and Indians” films and TV shows and reading books such as The Adventures of Tom Sawyer and Little House on the Prairie. Popular films and novels reinforced the notion that Aboriginal people existed only in the past—forever chasing buffalo or being chased by the cavalry. These images showed them as destined to remain on the margins of “real” society. Such impressions and childhood beliefs, set at an early age, are often the hardest to shake.
Canada is a culturally diverse country that is home to many different religions. These religions, however, are not always equally represented in Canadian media, where portrayals of religion are often stereotyped and disempowering.