In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
To introduce students to the use and prevalence of sexuality in advertising.
To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
This lesson introduces students to the ways in which packaging is designed to attract kids.
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.