- It can take young children several viewings to fully absorb and understand the story and images in a movie. Indulge their need to watch a favourite movie over and over again. They’re learning more every time, as well as getting comfort from the familiar.
One of the most important recent developments in advertising to kids has been the defining of a “tween” market (ages 8 to 12).
Parents of young children have an important role to play in protecting their kids from invasive marketing, and in educating them about advertising from an early age.
Canadians under the age of twenty – the “Echo Generation,” as they’re often called –make up a quarter (26 per cent) of the country’s population.
Teens use the Internet as much, and in similar ways, as adults. But they also often engage in risky behaviour such as downloading illegal copies of movies and music. Popular social networking sites, like Facebook, can also expose teens to a variety of security risks.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has underrepresented and stereotyped visible minority groups.
Persons with disabilities might best be described, in the media at least, as an invisible minority: though a large segment of the population has a physical or mental disability they have been almost entirely absent from the mass media until recent years. Moreover, when persons with disabilities appear they almost always do so in stereotyped roles.
Information privacy is an important policy and social consideration.
The Internet has revolutionized how young people watch movies: half of Canadian teens say that they download movies without paying for them at least once a week. 
In 1999, the research group Children Now asked boys between the ages of 10 and 17 about their perceptions of the male characters they saw on television, in music videos and in movies.