Canada is a diverse and multicultural nation, but a major criticism that can be leveled at Canadian media’s treatment of religion is that it does not reflect this diversity. Lack of representation is, for some religions, as considerable an issue as misrepresentation is for others. Media recognition of Canada’s ‘religious mosaic’ and increased coverage of underrepresented religions is the first step towards accurate media portrayal.
How things have changed in thirty years: more than ever before, queer people have a media presence. No longer relegated to the realms of innuendo and secrecy, we now see lesbians, gays, bisexuals, and transgender people represented on television and in mainstream film. Queer people see their reflections on screen in a largely positive light: stable, employed, charming, attractive, well-liked, and successful. And yet, there remain many challenges. The following sections will examine how media produces and legitimizes or delegitimizes queer sexualities, as well as how queer media differs from its heterosexual counterpart. To begin, though, it is worthwhile to examine the trajectory of queer media criticism over the past thirty years.
Part of stereotyping is the attitude that all members of a particular group are the same, or else fall into a very small number of types. This is particularly true in the few cases where persons with a disability appear in media
As in other media, queer people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar”. This is not surprising, considering that the gay, lesbian, bisexual, and transgender community is a multi-billion dollar target audience, estimated to be worth around $835 billion.
Queer people have been involved in producing their own media for as long as alternative media has existed. This landscape has traditionally been dominated by print media such as zines (small-circulation, generally low-cost, publications) and pamphlets or queer film, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there’s been an explosion of queer-produced media of all kinds. The following section explores the ways that queer people have sought to claim space for themselves within media and culture.
Media Coverage of Disability Issues: Persons with disabilities receive similar treatment in the news.
In the 19th century, Métis leader Louis Riel predicted: “My people will sleep for one hundred years. When they awaken, it will be the artists who give them back their spirit.” Most Aboriginal groups in Canada have relied on the oral tradition to convey an idea, message or value.
Schools are fully aware that the Internet is a treasure trove of knowledge and don’t hesitate to recommend it for research. According to a 2008 study, 77 per cent of teachers assign work involving the use of the Internet. Unfortunately, school curriculums rarely include teaching how to do research on the Web, so parents need to learn the skills for guiding their children as they go online for school assignments.
Media speaks volumes about what is important in a society. George Gerbner of Temple University discusses how portrayals in media can affect how children see themselves and others: he argues that if you are over-represented, you see yourself as having many opportunities and choices while if you’re under-represented, you see yourself as having the opposite.
Media education can help young people put current images and messages about Aboriginal people into perspective by helping them understand how the media work, why stereotyping exists, how decisions are made and why “it matters who makes it.” Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind and asking the right questions.