From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned.
Kids today are using screens more, earlier, and on a wider variety of devices than ever before, and more and more parents are seeking help in taking control of their children’s screen time.
As a family, we’re watching a lot less advertising these days – at least, I thought we were. That’s because most of our family watching is on Netflix, which has no commercials, and the few shows we watch on regular TV are recorded in advance and ads are skipped over. I can easily go months without being aware of what new movies are coming up, which new developments have occurred in the world of toothpaste, and what new packaging strides Coke and Pepsi have made.
My middle daughter, age 13, read the novel The Outsiders last year. She loved it, and like any good mom who was raised in the 1980s, I bought her a DVD copy of the classic movie. She loved the film version, too.
We are Netflix subscribers, and that means we’re no strangers to the Binge Watch. It’s just so easy to curl up on the couch, especially on a rainy day or a sick day, and plug into a show. Each episode plays automatically, one after the other; you don’t even have to move, except to occasionally confirm that you’re still watching when Netflix prompts you, every three episodes or so.
I work from home, and I think that means my kids get more sick days than the average student. It’s pretty easy for them to convince me that they need a day of rest if they have a bit of a cough or a slight fever. I admit I’m probably too easily swayed and I do tend to cave in when they look up at me with big sad eyes from where they have swooned onto the couch.
Is technology drawing us closer together, or pulling us apart? When it comes to TV and digital media, the answer may well be “yes” to both.
Have you ever wondered why Canadian private broadcasting networks such as CTV and CanWest air certain television programs over others? Why, for instance, does CanWest air House, or CTV air Grey’s Anatomy, over other television programs?