In this three-day unit, students assess media coverage of natural disasters and their aftermath. Students explore how sensationalism plays a role in determining what is newsworthy, and how that can distort our perception of issues in developing nations.
In this lesson students learn about the ways that propaganda techniques are used to promote hatred and intolerance online.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
In this lesson, students watch a video introducing the media literacy key concept that media are constructions. They then explore this concept by considering a pair of cereal boxes and identifying the different elements of the box and the purposes they serve. In an optional final task, students pick a target audience and create their own cereal box to appeal to that audience.
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.
In this lesson, students watch a video introducing the media literacy key concept that media have social and political implications.
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
In this lesson students learn how to create well-defined search strings and to use tools and techniques such as bookmarking, browser filters and search engine preferences to avoid unwanted material.