In this lesson students develop awareness of the ways in which public perceptions of law enforcement have been both reflected in and influenced by film and television depictions of police over the past eighty years.
This lesson helps students understand the relationship between body image and marketing by exploring the Kellogg’s Special K “look good on your own terms” advertising campaign.
This lesson helps students understand the different types of “cop shows” that appear on television.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
This lesson helps students understand the difference between real-life crime and criminal activities portrayed in crime shows by having them compare their perceptions about crime to actual crime statistics.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
“Scripting a Crime Drama” is intended to follow lesson two of the Crime Drama unit: “Viewing a Crime Drama.” In this lesson, students will tackle the scripting of a television crime drama by looking at the plot formulas and structures that underpin this genre. Students begin by studying a script from an actual television series and then they script and produce their own crime dramas.
This lesson helps students recognize and understand stereotyping and bias in literature and film by looking at representations of wolves.
In this lesson, students debate the question “what is news?” and analyze and assess their own personal news sources.
This is the final lesson in a unit that explores news journalism across the media.