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Have you ever wondered why Canadian private broadcasting networks such as CTV and CanWest air certain television programs over others? Why, for instance, does CanWest air House, or CTV air Grey’s Anatomy, over other television programs?
The famous comedian Bill Cosby once said, “Nothing separates the generations more than music. By the time a child is eight or nine, he has developed a passion for his own music that is even stronger than his passions for procrastination and weird clothes.” Cosby was certainly correct about the power of music, but he may have failed to recognize that characteristics youth become ‘passionate’ about may not actually be separate from their musical affiliations.
New York’s Gramercy Park is a curious institution: two acres of fenced-in greenspace that is accessible only to those who own the houses surrounding the park. (Non-residents must either stay at the Gramercy Park Hotel or join the Players Club or National Arts Club if they want to visit, and each of these institutions has a limited number of park keys.) Private parks like it are the exception, of course, not the rule: since the days of Frederick Law Olmsted, who campaigned for and designed city parks across North America (Central Park, in New York, and Montreal’s Mount Royal Park among them) we have come to expect most of our recreational spaces to be public. Cities and neighbourhoods are routinely rated on both the quantity and quality of their parks, and any suggestion that these services should be cut back always receives violent reactions from taxpayers; playgrounds, too, are public by default.
On July 7th 2010 Media Awareness Network submitted its discussion paper, Digital Literacy in Canada:
It’s been a busy few months for Facebook: a government investigation, another in a seemingly endless series of changes to the site’s privacy controls, a New Yorker profile of its famously publicity-shy founder and the upcoming release of The Social Network, a thoroughly unauthorized account of its early days. With all of the publicity and controversy around Facebook – not to mention its still-growing popularity – it’s almost impossible to remember what online life was like before it. In fact, it’s not much of an exaggeration to say that those who began using the Internet after the introduction of Facebook and its competitors do so in a way that is fundamentally different from older users.
One of the most unusual things about Internet-based businesses is that few of them try very hard to make money. Of course, with a very few exceptions (such as Wikipedia) making money is certainly in the business plan, or there wouldn’t be all that venture capital floating around, but in general the approach has been to come up with a good product or service first, and only look for ways to make it profitable after it’s acquired a steady clientele. Hugely important and successful ventures like Google, YouTube and Facebook all started out operating at a significant loss. This pattern continues today: it’s already hard to imagine the Internet without Twitter, but so far that service isn’t earning its makers much money (though you can be sure they’re looking for ways to do that.)
This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.
With a half million visitors in the average month, MNet’s Web site is the public face of our organization. As in past years, we’ve seen some parts of the site increase in traffic while others remain consistently popular.
One of the most successful new shows of recent years is TLC’s Jon & Kate Plus 8. How successful? It consistently wins its time slot against all other cable competitors, including high-profile shows such as The Closer, and among the very desirable demographic of women between eighteen and thirty-four it outdraws broadcast network offerings Two and a Half Men, Heroes and 24. TLC has had a number of different identities over the years, and has become very nimble in responding to unexpected successes. Starting out with science programming, back when it was called The Learning Channel, the programming moved first into real-estate and home remodelling shows and then to programs such as The 750 Pound Man and It’s Not Easy Being a Wolf Boy. Among these was a pair of shows about unusual families, Little People, Big World and Jon & Kate Plus 8. When the latter became a runaway success the channel quickly capitalized on it, and now features several other shows about large families such as Table for 12 and 18 Kids and Counting.