In this section, we examine some concerns related to online marketing.
Information privacy is an important policy and social consideration.
We don’t always hear the clock ticking when we’re online and young people are no exception. Between doing research for homework, talking with friends, updating social networking pages and playing games, it’s easy to see how kids and teens might lose track of time. Excessive Internet use, however, can negatively affect young people’s school work, health and social lives. Unfortunately, adults don’t usually discover this problem until it’s become serious.
Photo manipulation, once the preserve of a small number of airbrush-equipped artists, has become commonplace in the fashion, publishing and advertising industries thanks to the introduction of photo-editing software such as Photoshop. (This program, first introduced in 1990, has become so widely used that “photoshopping” is often used as a synonym for photo manipulation.) As a result, heavily retouched photos – of men as well as women – have become nearly universal: a single issue of Vogue was found to contain 144 manipulated images, including the cover.
Digital media such as the Internet and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they are likely to be doing it through the Internet. As well, nearly all the media they consume, from TV shows to toys, have Web pages, virtual worlds, video games or other digital spinoffs associated with them.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
Software threats are malicious pieces of computer code and applications that can damage your computer, as well as steal your personal or financial information. For this reason, these dangerous programs are often called malware (short for “malicious software.”)
Children may be particularly at risk online because they’re not always aware of the risks associated with what they’re doing. For that reason, children need close supervision when using digital devices and also need to be taught basic cyber security skills as early as possible.
There are two main strategies for addressing online hate and cultures of hatred in the classroom: teaching youth to recognize and deconstruct it, and empowering them to intervene by answering back to it.
Children and youth are a huge potential market for corporations.