Since the 1960s, feminists have argued that “it matters who makes it.” When it comes to the mass media, “who makes it” continues to be men.
This section addresses the representation of men and masculinity in the media. It covers topics such as media stereotypes of masculinity, how children see masculinity portrayed in media, how various media contribute to stereotypes of masculinity, and male authority in media news coverage, and it addresses the role that the media play in shaping attitudes about masculinity.
Although many concerns remain about how women are represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from tough and take-charge characters such as Starbuck on Battlestar Galactica and Detective Kate Beckett on Castle to more realistic, but still powerful characters such as Parks and Recreation’s Leslie Knope.
Here stands the spring whom you have stain’d with mud,
This goodly summer with your winter mix’d.
You kill’d her husband, and for that vile fault
Two of her brothers were condemn’d to death,
My hand cut off and made a merry jest;
Both her sweet hands, her tongue, and that more dear
Than hands or tongue, her spotless chastity,
Inhuman traitors, you constrain’d and forced.
Titus Andronicus, Act 5, Sc. II.
We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek phalanx.
Families, friends, teachers, and community leaders all play a role in helping boys define what it means to be a man. Mainstream media representations also play a role in reinforcing ideas about what it means to be a “real” man in our society. In most media portrayals, male characters are rewarded for self-control and the control of others, aggression and violence, financial independence, and physical desirability.
Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.
Music is a significant medium in a young person’s life, particularly during the teenage years. While other media may occupy a greater number of hours, it is most often from music that teenagers define their identities and draw cues about how to dress and to behave.
Despite the popularity of the Internet, movies and TV still dominate young people’s media use (though they are increasingly watching both online).  Given this widespread appeal, these media may have an indirect effect by influencing how groups or cultures view body image.
Traditionally, most of the concerns about media and body image have revolved around girls, but more and more, researchers and health professionals are turning their attention to boys as well. A growing body of research indicates that although boys are less likely to talk about their insecurities, they too experience anxiety about their bodies.