In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Because of the ways that digital media leave out many of the cues that prompt us to feel empathy, it is easy for young people to sometimes forget that real people – with real feelings – are at the heart of online conversations. In this lesson, students are provided with opportunities to explore this concept and discuss the importance of using empathy and common sense when talking to others online.
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
In this lesson, students explore gender-related influences on smoking.
In this lesson, students explore the relationship between the marketing techniques used by tobacco companies and the true physical and social effects of smoking.
In this lesson, students learn how the tobacco industry exploits the needs, wishes and desires of various target audiences in order to foster brand loyalty.
Someone encountering the Internet for the first time might be forgiven for assuming it was created specifically for teenagers. Indeed, the Internet could reasonably be said to have been aging backwards since its birth – the domain first of scientists and the military, then of university students in the 1990s and now children and teenagers.