Information privacy is an important policy and social consideration.
The word surveillance comes from the French verb “surveiller”, which, when translated, means “to watch over”.  Sociologist and surveillance scholar David Lyon defines surveillance as “any collection and processing of personal data, whether identifiable or not, for the purposes of influencing or managing those whose data have been garnered”.  Increasingly, information gathering and surveillance technologies are becoming more and more common as part of everyday life and routines. 
Children and youth who use the Internet are highly attuned to surveillance practices.  Research conducted by MediaSmarts demonstrates that for young Canadians surveillance is part of everyday life. While youth once considered the Internet to be a private space where they and their peers could play, communicate, and experiment, these attitudes have largely disappeared: on the contrary, youth now regard the Internet as a completely monitored space.  This surveillance of youth is primarily conducted by parents, teachers/schools, and corporations.
Children and youth are a huge potential market for corporations.
There is a common misconception that youth are not concerned with privacy. On the contrary, though, there is significant evidence to suggest that privacy is a major concern among youth, particularly when it comes to their actions online.  As a result of this concern, young Canadians have developed a wide range of techniques to resist surveillance or negotiate their own privacy.
Despite all of the concerns about what youth are doing with digital media, MediaSmarts’ study Young Canadians in a Wired World (YCWW) has found that not only are most kids not getting in trouble online, they’re often being actively kind and thoughtful towards people they know.
As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles. The second stage in learning ethics is becoming aware of rules that either punish or reward us for doing something: younger children are most motivated by a fear of being punished for bad behaviour, but become more concerned with the rewards of good behaviour as they get older.
Empathy is at the heart of ethics. In order to develop a sense of right and wrong that goes past just being afraid of punishment or hoping for a reward, we have to be able to put ourselves in another person’s shoes.
It’s important to make young people aware of the laws that apply to what they do online, as well as to have household rules that cover online behaviour. For example, MediaSmarts’ YCWW research has found that students who have rules in the home relating to various web activities are less likely to engage in risky online behaviour , and another study has found a strong association between kids visiting websites mentioned in ads and an absence of household rules on Internet use .
Though we sometimes talk about the online world as being “virtual reality,” the things we do there can have real consequences. When we’re using the same screen to talk to our friends that we use to kill aliens or when we can’t see the people we’re hurting, robbing or copying from, it’s easy to forget that what we do online matters. This section looks at some of the reasons why youth might behave differently online than they do offline and strategies for getting them to see the online world through an ethical lens.