In this lesson students explore the relationship between athletes and advertising through a number of different activities.
In this lesson, students explore the gratuitous use ofviolence in televised sports.
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
This lesson makes students aware of online privacy issues, primarily those relating to giving out personal information on social networking Web sites such as Facebook. Students will learn to assess the various types of information they provide in Facebook profiles, along with the different levels of access.
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
This lesson introduces students to the ways in which commercial Web sites collect personal information from kids and to the issues surrounding children and privacy on the Internet.
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.