The Internet has become a prime means of communication worldwide and this unprecedented global reach – combined with the difficulty in tracking communications – makes it an ideal tool for extremists to repackage old hatred, raise funds, and recruit members. As the Internet has grown, the quantity and sophistication of extremist websites has increased proportionately.
Radicalization refers to the process by which people come to believe that violence against others and even oneself is justified in defense of their own group. Not everyone who is involved in a group is necessarily radicalized to the same degree; in fact, even within a hate group only a small number of people may be radicalized to the point where they are ready to advocate and commit violence.
The Internet has been rightly hailed as a groundbreaking interactive marketplace of ideas where anyone with the right hardware and software can set up a cyber-stall. It has become an essential means for people to access information and services but the downside of this unparalleled information exchange is that, alongside its many valuable resources, the Net also offers a host of offensive materials – including hateful content – that attempt to inflame public opinion against certain groups of people.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
Fong , Guichard  and Hope , among others, have pointed out that current protocols for dealing with online hate have proven inadequate at managing hateful content and providing educational opportunities, largely because they have failed in adequately capturing the broad scope and complicated, disputed nature of online hate. Criminal legislation and formal policies have had limited success in addressing the complex issues related to crime in an online context and hate crime in general.
In e-Parenting Tutorial: Keeping up with your kids’ online activities, Alice, a witty and cyber-savvy mom, takes parents on a tour of the many different Web environments and activities that are popular with children and youth.
Traditional government responses to online hate have been to police cyberspace as an extension of the state’s territory, ignoring the online/offline divide.
At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
It is not always easy to discern when hateful content on the Internet crosses the line from being offensive to illegal. The line between hate speech and free speech is a thin one, and different countries have different levels of tolerance. The line is even thinner in digital environments where hateful comments posted lawfully in one country can be read in other countries where they may be deemed unlawful.
In this section, we examine some concerns related to online marketing.