- It can take young children several viewings to fully absorb and understand the story and images in a movie. Indulge their need to watch a favourite movie over and over again. They’re learning more every time, as well as getting comfort from the familiar.
Kids have always enjoyed watching movies, and as films have become available through more and more media this popular activity has come to play an increasingly influential role in their lives: nearly half of Canadian teens say that movies are their favorite entertainment medium. 
The Internet has revolutionized how young people watch movies: half of Canadian teens say that they download movies without paying for them at least once a week. 
Despite the popularity of the Internet, movies and TV still dominate young people’s media use (though they are increasingly watching both online).  Given this widespread appeal, these media may have an indirect effect by influencing how groups or cultures view body image.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
When discussing media representation of various groups, especially those we consider marginalized, stereotypes are often a primary concern. But sometimes, breaking a stereotype doesn’t go quite far enough, and the issue can be a little more complicated than merely determining whether or not a character is represented in a positive or negative way. The section that follows explores different approaches to queer content by analyzing various ways that popular media have used characterized LGBTQ people.
In e-Parenting Tutorial: Keeping up with your kids’ online activities, Alice, a witty and cyber-savvy mom, takes parents on a tour of the many different Web environments and activities that are popular with children and youth.
Much in the same way that visible minorities are under- or misrepresented in news media, visible minorities are not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. In Canada, these inaccurate representations are often the result of economic factors that affect which forms of media are broadcast and the types of portrayals they include. Although positive change is occurring, it is important that Canadian media content more accurately and fairly reflect the reality of Canadian multiculturalism.
At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
Though young adolescents may seem “all grown up”, there are still many issues that need to be addressed relating to movie content. Many movies aimed at the “tween” age group (11–13) contain material that isn’t appropriate for young teens. The rating systems don’t necessarily help either: films that were rated Restricted (17 and over) at the cinema may become 14A when released on home video in Canada.