In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities.  A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. 
In its study of masculinity and sports media, the research group Children Now found that most commercials directed to male viewers tend to air during sports programming. Women rarely appear in these commercials, and when they do, they’re generally portrayed in stereotypical ways.
Anti-Semitism is experiencing a modern revival in popular media, not only in Canada but worldwide. While Canada, with the fourth largest Jewish population in the world, is not among the nations where anti-Semitism has increased most dramatically, Prime Minister Stephen Harper has nonetheless acknowledged violence against Jewish people as a significant problem in this country . Awareness of media stereotypes and misrepresentations faced by the Jewish community is fundamental in countering this anti-Semitist resurgence with tolerance and acceptance.
Media coverage of Islam-related issues has changed dramatically since the beginning of the new millennium, both in quantity and quality. The events of September 11, 2001, thrust Islam into the global media forefront: not only did coverage of Islam drastically increase, particularly in news and entertainment media, but the way in which Islam was framed by the media changed as well.
Canada is a culturally diverse country that is home to many different religions. These religions, however, are not always equally represented in Canadian media, where portrayals of religion are often stereotyped and disempowering.
Christian religions form the largest religious group in Canada today, with more than 70 per cent of the population identifying with a Christian denomination. The widespread popularity of Christianity in Canada, however, does not mean that media treatment of Christianity is always accurate or informed.
Since the 1990s, media educators Anita Day and Guy Golan have identified increased tension between people of faith and media outlets . Media and religion are two concepts that can be challenging to partner: religion is frequently misrepresented in media for a wide variety of reasons, whether as a result of mistakenly held beliefs or by dramatizing religion to sell newspapers or attract viewers.
One of the most important recent developments in advertising to kids has been the defining of a “tween” market (ages 8 to 12).
Parents of young children have an important role to play in protecting their kids from invasive marketing, and in educating them about advertising from an early age.
Canadians under the age of twenty – the “Echo Generation,” as they’re often called –make up a quarter (26 per cent) of the country’s population.