This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It’s unlikely, though, that there will be any charming underdogs in this year’s Olympiad, as the games become more and more the province of professionals. As audiences and advertising revenues drop, however, will the professionalization of the Games spell their downfall?
Much of what we believe about the world comes from the media products we see and hear. This is especially true of places and things we might not have actually experienced, such as developing nations and global development efforts. Beyond Media Messages: Media Portrayal of Global Development looks at how the media influences our views of developing nations and global development efforts, how we can learn to read or view media portrayals critically and how we can become media authors to promote democratic citizenship.
Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities.  A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. 
Anti-Semitism is experiencing a modern revival in popular media, not only in Canada but worldwide. While Canada, with the fourth largest Jewish population in the world, is not among the nations where anti-Semitism has increased most dramatically, Prime Minister Stephen Harper has nonetheless acknowledged violence against Jewish people as a significant problem in this country . Awareness of media stereotypes and misrepresentations faced by the Jewish community is fundamental in countering this anti-Semitist resurgence with tolerance and acceptance.
Media coverage of Islam-related issues has changed dramatically since the beginning of the new millennium, both in quantity and quality. The events of September 11, 2001, thrust Islam into the global media forefront: not only did coverage of Islam drastically increase, particularly in news and entertainment media, but the way in which Islam was framed by the media changed as well.
Canada is a culturally diverse country that is home to many different religions. These religions, however, are not always equally represented in Canadian media, where portrayals of religion are often stereotyped and disempowering.
Christian religions form the largest religious group in Canada today, with more than 70 per cent of the population identifying with a Christian denomination. The widespread popularity of Christianity in Canada, however, does not mean that media treatment of Christianity is always accurate or informed.
Since the 1990s, media educators Anita Day and Guy Golan have identified increased tension between people of faith and media outlets . Media and religion are two concepts that can be challenging to partner: religion is frequently misrepresented in media for a wide variety of reasons, whether as a result of mistakenly held beliefs or by dramatizing religion to sell newspapers or attract viewers.
Canada is a diverse and multicultural nation, but a major criticism that can be leveled at Canadian media’s treatment of religion is that it does not reflect this diversity. Lack of representation is, for some religions, as considerable an issue as misrepresentation is for others. Media recognition of Canada’s ‘religious mosaic’ and increased coverage of underrepresented religions is the first step towards accurate media portrayal.