In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities.  A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. 
Political and constitutional issues, forest fires, poverty, sexual abuse and drug addiction appear to be the only topics relating to Aboriginal communities that are reported in the news. Coverage of cultural activities may be found now and again in local media, but you have to pay close attention to find this.
It is called the “Highway of Tears”: an 800 kilometer stretch of highway in British Columbia where more than a dozen young women have disappeared since 1994. The same thing had happened before in the same place – almost twenty young women disappeared or were killed there between the late Sixties and the early Eighties – but until recently these crimes have received little media attention, perhaps because the majority of victims have been Aboriginal women.
At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has underrepresented and stereotyped visible minority groups.
In this section, we examine some concerns related to online marketing.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
There are two main strategies for addressing online hate and cultures of hatred in the classroom: teaching youth to recognize and deconstruct it, and empowering them to intervene by answering back to it.
Schools are fully aware that the Internet is a treasure trove of knowledge and don’t hesitate to recommend it for research. According to a 2008 study, 77 per cent of teachers assign work involving the use of the Internet. Unfortunately, school curriculums rarely include teaching how to do research on the Web, so parents need to learn the skills for guiding their children as they go online for school assignments.
In e-Parenting Tutorial: Keeping up with your kids’ online activities, Alice, a witty and cyber-savvy mom, takes parents on a tour of the many different Web environments and activities that are popular with children and youth.