In this lesson, students learn how to create their own youth consumer magazine or Internet site.
In this lesson, students will produce a 20 minute news broadcast.
In this lesson, students explore how magazines are developed to reach specific target markets.
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
In this lesson students consider and discuss the trade-offs we all make on a daily basis between maintaining our privacy, and gaining access to information services.
In this lesson, students will write a news article for the school newspaper.
This lesson is based on an article, which ran in the January 21, 1995 issue of the London Free Press.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.