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Kids have always enjoyed watching movies, and as films have become available through more and more media this popular activity has come to play an increasingly influential role in their lives: nearly half of Canadian teens say that movies are their favorite entertainment medium. [1]
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities. [1] A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. [2]
First of all, you can’t choose to give up privilege – privilege is by definition an unearned advantage and you cannot choose to not have it. Guilt and shame are not, however, productive ways to deal with this.
Sports media also contribute to the construction of masculinity in contemporary society.
In its study of masculinity and sports media, the research group Children Now found that most commercials directed to male viewers tend to air during sports programming. Women rarely appear in these commercials, and when they do, they’re generally portrayed in stereotypical ways.
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.
No one would deny that the mass media is big business. According to the American Motion Picture Association, Hollywood films alone pulled in $10 billion in 2011, and that doesn’t include the renting and selling of DVDs. [1] However, media executives argue that the economics of the industry make it impossible to avoid stereotypes of women.
Media violence has been taken up as a public policy issue by a number of Western countries. Central to the debate has been the challenge of accommodating what may appear to be opposing principles—the protection of children from unsuitable media content and upholding the right to freedom of expression.
Early in the history of Canadian television, when southern television began to bombard the airwaves in northern communities, Canada’s Aboriginal people made the connection between cultural survival and the ownership and control of media.
Anti-Semitism is experiencing a modern revival in popular media, not only in Canada but worldwide. While Canada, with the fourth largest Jewish population in the world, is not among the nations where anti-Semitism has increased most dramatically, Prime Minister Stephen Harper has nonetheless acknowledged violence against Jewish people as a significant problem in this country [1]. Awareness of media stereotypes and misrepresentations faced by the Jewish community is fundamental in countering this anti-Semitist resurgence with tolerance and acceptance.